AquaOptima primed for expansion
After 25 years AquaOptima is raising the bar. Having systematically brought in new expertise and purposefully developed new technology, the company is now stronger than it has ever been. With the support of our powerful sibling company Steinsvik, we proudly present a new logo and a new visual profile.
The timing of this major lift is not a coincidence.
“We are facing exciting new times. There is no doubt that the world’s food supply is short on protein, and we will likely see a surge in demand on the global market, especially for fish. Both SINTEF and the World Food Programme predict considerable increases in needs and demands. In order to meet this need, the world’s production of fish must increase dramatically, and we plan to be a key player in this growth,” says Børge Søraas, CEO.
The industry has recently overcome many of the challenges associated with land-based fish farming, and sea-based fish farming still struggles to eliminate diseases and reduce high mortality rates. As a result, the potential for growth in land-based solutions is especially large.
AquaOptima is now in a position to grow with the market. The company is primed for expansion, since the Kverva-owned Steinsvik group became a majority shareholder in AquaOptima. Supported by the financial muscles of this industry giant, the company now has the means to develop new and bigger systems. Kverva’s ambition is for AquaOptima to become the world’s leading RAS supplier.
A lot has happened between the company’s founding in 1993 and the Kverva buyout in 2017. AquaOptima has delivered dozens of RAS systems to clients all over the world.
The company’s founder, Idar Schei, established AquaOptima as a so-called spin-off from SINTEF. Among other things, he coordinated the SINTEF Group’s research into aquaculture, focusing especially on water purification and water flow in fish farming tanks.
“We started AquaOptima to commercialize the technology we developed and the knowledge we acquired there,” Schei explains.
In on the ground floor
Ever since AquaOptima founder Idar Schei and his colleagues at SINTEF developed a lot of the technology and many of the processes that have since gone on to become industry standards, AquaOptima has systematically recruited new talents, further developing the company’s world-leading expertise on RAS systems. The hunt for tomorrow’s brightest and most innovative minds never stops.
“We have just started another cycle of recruitment to secure the next phase of growth. Having Kverva come in with an ownership interest has made that possible for us. They contribute to sales, product development, development and marketing,” founder Idar Schei explains.
With the support of Steinsvik, AquaOptima is confident they’ll succeed in reinforcing and refining the company’s strong foundation, built over a period of more than two decades.
“This new ownership sends a clear message. We are having a bigger impact here in our home market, where there is an increasing demand for larger and larger systems, because the time the salmon spends on land is increasing. We are ready to bid on some major projects in the near future,” Schei explains.
In the early 2000s, AquaOptima was a pioneer in the market, developing the first land-based hatcheries for salmon in Norway.
“We developed new technology in response to the industry’s wishes and needs, including the implementation of MBBR. Seeing as the demand for large system deliveries has increased in Norway, we intend to be a stronger presence in this market,” Schei says.
Børge Søraas, AquaOptima’s CEO, explains that the recipe for success will remain the same in the years to come as it has always been.
“We will continue to deliver the best technology, optimal water quality and user-friendly, low-maintenance facilities. Our technical expertise, combined with our “hands-on” approach as advisers throughout the process, means we can create the optimal solution for both the farmer and the fish.”
“The combination of biology and technology is what motivates us; we love what we do!” Schei adds.
By developing technology that eliminates biological challenges, AquaOptima promotes a sustainable industry where fish welfare is the most important criterion for success.
AquaOptima is renowned for its custom solutions, innovative technology, optimal fish welfare and world-leading expertise on water quality and RAS systems.
“We have advanced and refined RAS technology. With the unique expertise we have acquired over 25 years on the vanguard of this industry, we are an energy-efficient and competitive supplier of complete solutions, particularly as a result of our knowledge and experiences of salt-water RAS systems. We recognize the superior results that come from optimal fish welfare and operational performance, which makes investing in our technology a profitable choice,” Søraas explains.
With new ownership, new talents waiting in the wings and a new visual profile, AquaOptima is perfectly positioned to achieve its growth objectives, while maintaining and refining the competitive advantages the company used to build its current position as a market leader.